Purity-IQ Website Build

Overview

Purity-IQ is a biotechnology company specializing in authenticity testing for natural health products, food, and beverage sectors. Their technologies, including NMR, qPCR, and vPCR help brand owners and manufacturers verify ingredient integrity and product quality. Purity-IQ needed a modern, science-driven website that could effectively communicate these complex services while building trust with both technical and non-technical audiences.

The Problem

Purity-IQ’s previous website no longer reflected the company’s growth or the sophistication of its testing technologies. The content leaned heavily toward scientific terminology, which made it difficult for potential clients to understand how Purity-IQ’s services applied to their business. Navigation was also fragmented, and the site lacked a clear structure to guide visitors toward relevant information or contact points.

The Goal

To create a clean, modern, and scalable website that presented Purity-IQ’s science in a more accessible and engaging way. The new site needed to clearly explain the company’s testing capabilities, improve the user experience, and better represent Purity-IQ’s credibility and innovation within the biotechnology industry.

The Solution

The new Purity-IQ website was fully rebuilt in Webflow, designed for both performance and flexibility. The project began with restructuring the sitemap to ensure logical navigation across core sections like Technologies, Industries, and Applications. Each page was rewritten to simplify complex concepts, focusing on clarity, relevance, and user flow. Visually, the site adopted a clean, professional look built around Purity-IQ’s existing brand colors and typography, enhanced with subtle animations and scientific imagery to convey precision and expertise.

Key development highlights included:

• Rebuilt site architecture with over 10 new landing pages
• Custom-designed icons and graphics for scientific processes
• Optimized SEO through structured copy and image metadata
• Responsive layout optimized for all devices
• Integrated HubSpot forms for lead generation and analytics tracking

The Result

The completed website established a cohesive, credible, and user-friendly digital presence that communicates Purity-IQ’s value clearly and confidently. The updated structure makes it easier for visitors to explore technologies, learn about industry-specific applications, and connect with the Purity-IQ team. The result is a professional online platform that supports the company’s marketing efforts, strengthens its scientific reputation, and provides a foundation for future content and service expansion.