Pliteq Flooring Photoshoot

Overview

Pliteq is an innovative engineering company specializing in flooring solutions designed for performance, durability, and noise control. They needed a collection of professional photos to showcase their products both in static environments and real-world use cases such as gyms, sports facilities, and yoga studios. The goal was to create a consistent library of high-quality images that could elevate their brand presence online.

The Problem

While Pliteq’s flooring products were well-known within the industry, existing imagery didn’t fully represent the product’s versatility or premium quality. The marketing team needed a mix of detailed close-ups and lifestyle shots that could effectively communicate how the flooring performs in practical applications—something their current photos lacked.

The Goal

To capture a range of professional photographs highlighting the flooring materials in various environments, from product-only shots to real-use scenarios. The final collection needed to maintain visual consistency while showcasing both the technical precision and the aesthetic appeal of Pliteq’s products.

The Solution

I conducted an on-site photoshoot focused on documenting both the product details and real-world use. This included capturing athletes and fitness enthusiasts using the flooring in action, as well as clean, static compositions for marketing use. Every shot was edited to maintain consistent lighting, tone, and color balance in alignment with Pliteq’s professional brand identity.

Key production highlights included:

• On-site photography of products in sports and yoga environments
• High-resolution static and lifestyle compositions
• Consistent lighting and color correction for brand alignment
• Delivery of a diverse content library for website and social use

The Result

The final collection provided Pliteq with a versatile image library suitable for their website, brochures, and social media channels. The photos not only represented the flooring’s durability and design but also reinforced the company’s professional and technical credibility across all marketing materials.