Kelland Sewell LinkedIn Videos

Overview

Kelland Sewell is a risk management professional focused on helping businesses identify, evaluate, and mitigate potential threats. The goal of this project was to create a series of short-form LinkedIn videos that positioned Kelland as a thought leader in the space while increasing engagement and growing his professional audience.

The Problem

While Kelland had valuable insights to share, his existing LinkedIn presence lacked consistent, engaging video content that could effectively capture attention and communicate expertise. Text-based posts were reaching limited audiences, and there was an opportunity to leverage video to connect more authentically with his network and attract new followers.

The Goal

To produce a collection of short, vertical-format videos designed specifically for LinkedIn. Each video needed to present complex risk management topics in a clear and relatable way, drive engagement through storytelling, and establish Kelland’s authority in the industry.

The Solution

I worked with Kelland to plan, film, and edit a series of vertical videos optimized for LinkedIn’s algorithm and mobile viewing. Each video was formatted with clear framing, clean text overlays, and consistent branding to maintain a professional look. The topics were strategically selected to balance educational value with conversational tone, encouraging shares and discussion.

Key production highlights included:

• Filming and editing multiple vertical-format videos for social media
• Optimized aspect ratio, pacing, and captions for LinkedIn engagement
• Brand-aligned visuals and tone to enhance professional credibility
• Focused on risk management education and audience connection

The Result

Within the first month of posting, Kelland saw an immediate 200% spike in engagement, with increased post visibility and follower growth. The video series continues to build momentum, helping position Kelland as a trusted voice in the risk management space while creating new opportunities for business conversations and brand recognition.