HockeyStickMan Sidewalk Sale

Overview

HockeyStickMan is a trusted hockey equipment retailer known for providing high-quality gear at affordable prices. Their annual Sidewalk Sale brings together players and families from across the community for an exciting day of deals, demos, and hockey culture. The goal of this project was to capture the energy and authenticity of the event through video content that could be used across digital channels.

The Problem

While the Sidewalk Sale drew great in-person turnout, HockeyStickMan wanted to expand its reach online. Previous event coverage didn’t fully capture the atmosphere, brand personality, or customer engagement that make the sale so popular. They needed dynamic, high-quality visuals that could connect with both loyal customers and new audiences on social media.

The Goal

To create a short, visually engaging promotional video that showcased the event experience—highlighting the crowds, exclusive deals, and community feel of the Sidewalk Sale. The final product needed to align with HockeyStickMan’s brand identity while being versatile enough for use on social media, their website, and future marketing campaigns.

The Solution

I spent the day on-site filming the event, capturing everything from customer interactions and staff engagement to product showcases and the lively outdoor environment. Using professional camera stabilization, natural lighting, and well-timed cuts, the edit emphasized movement and excitement without losing the authenticity of the event.

Key production highlights included:

• On-site event coverage across multiple activity zones
• Fast-paced edit emphasizing the energy of the sale
• Clean color grading aligned with HockeyStickMan’s brand palette
• Optimized video format for social media sharing

The Result

The final promotional video successfully captured the atmosphere and excitement of the Sidewalk Sale. It was shared across HockeyStickMan’s social channels, helping generate strong engagement before and during the event. The video continues to serve as evergreen promotional content, representing the brand’s community focus and passion for the game.